The 14 Best Platforms to Sell Presets in 2026 (Tested)

You built a preset pack, priced it at $12, posted it to your fifty thousand followers, and made your first ten sales in an hour. Then you looked at the payout: on a $12 pack, one popular marketplace kept about $2.35 of every sale.

That is nearly a fifth of your price, gone, on a product you created and an audience you built. The presets sold themselves; the platform just took a cut for holding the file.

That is the trap when you sell presets in 2026.

Presets are cheap, usually $8 to $20, and cheap products are where flat per-sale fees hurt most - a fixed $0.50 fee is a rounding error on a $200 print but a fifth of the fee on a $12 pack, before the percentage cut.

If you have an audience, the platform that keeps the most is almost never the marketplace everyone recommends. Every fee below was re-verified against each platform's published pricing in July 2026.

The presets sell themselves. The platform just takes a cut for holding the file.

A platform to sell presets is the storefront, checkout, and file-delivery system you use to sell Lightroom presets, LUTs, or profiles as digital downloads - and the best one for a creator with an audience is a store on a website they own, not a marketplace that rents them traffic.

Framekit lets you sell presets straight from your own website, and the free plan needs no credit card to start.

Full disclosure: Framekit, ranked #1 below, is our own product, so weigh the ranking against the concessions. We built a real preset shop on all 14 platforms and listed the same pack, and we say plainly where each beats us: Gumroad and Lemon Squeezy handle sales tax as merchant of record and we do not, FilterGrade and Creative Market bring a built-in audience of preset buyers we cannot match, and Etsy has search traffic no owned store has. We verified every fee against the platforms' pages in July 2026. If you have no audience, read the ranking knowing the marketplaces earn their cut in discovery.

How We Tested These Preset-Selling Platforms

We listed the same product on every platform - a $12 Lightroom preset pack - and scored each on what actually matters when you sell cheap digital files to your own audience:

Fee per sale. The number that decides your margin. On a cheap pack, flat fees matter as much as percentages, so we calculated the effective cut on $12, not just the headline rate.

Payout speed. How fast the money reaches you, since a marketplace that holds funds for two weeks changes your cash flow.

File delivery. Whether the preset files deliver automatically, securely, and in a way buyers can actually install.

Launch speed. How fast you go from signup to a live, shareable preset link.

Ownership. Whether you keep the customer and the email list, or the platform does.

We carry one seller through the guide: a photographer or filmmaker selling a $12 preset pack to their own social audience, around 300 sales a month.

We ran real test purchases where a free tier allowed, verified fees from each platform's pages in July 2026, and flag community sentiment as such.

What Testing 14 Preset Platforms Showed

• On a $12 preset pack, Gumroad's 10% + $0.50 works out to about 20% once card processing is added, because the flat $0.50 is a big bite out of $12.
• A platform fee that drops to 0% on a flat plan keeps roughly $1.70 more per $12 sale than a 10%-plus-flat-fee marketplace - about $510 a month at 300 sales.
• 2 of 14 let you sell from a website you own and keep the customer (Framekit, and Shopify past its cheapest tier); the rest host your store or list.
• Marketplaces (FilterGrade, Creative Market, Etsy) bring preset buyers but take the largest cuts, so they pay off only before you have your own audience.
• Presets are installed files, so delivery clarity matters - the best platforms deliver the zip and an install guide automatically.

The 14 Best Platforms to Sell Presets in 2026

How the ratings work: each platform is scored on fee per sale, ownership, payout speed, delivery, and launch speed, weighted toward what compounds for an audience-driven seller - fee and ownership 50%, delivery and payout 30%, launch 20%.

Ownership is weighted heavily because a marketplace percentage on every sale, forever, is the cost that grows with your success.

Fees verified against each platform's pricing page in July 2026. Card processing (about 2.9% + $0.30) applies wherever you connect your own processor. Marketplace commissions vary; confirm current seller terms on FilterGrade and Creative Market before deciding.

What each platform keeps on a $12 preset pack

Presets are cheap, so this is where flat fees separate the platforms. This is the cut on a single $12 sale.

1. Framekit: Best Overall

Our rating: 9.4/10

Framekit is an AI website builder with digital-product selling built in, which makes it the best home for a creator who already has an audience to sell presets to.

Instead of sending your followers to a marketplace that takes a cut and keeps the customer, you sell from your own website - the same site that holds your portfolio and your brand - and the buyer, the email, and the next sale stay yours.

Best forPhotographers and filmmakers with a social following who want to sell presets and LUTs and keep the audience they built.

Key features:

• Sell preset and LUT packs as digital downloads directly from your own site
• A free plan with no credit card required to build the store and list products
• Automatic, secure file delivery of the zip after purchase
• A platform fee that starts at 5% and drops to 0% on the Business plan, instead of a percentage that never falls
• Your own domain, brand, and email list, so the customer is yours

The math is the argument. On a $12 pack, Framekit's Business plan keeps about $11.35 after processing, where Gumroad's 10% + $0.50 leaves about $9.65 - roughly $1.70 more per sale, which at 300 sales a month is about $510 a month you keep.

And because you sell from a site you own, the follower who buys a preset lands on your brand, joins your list, and is one click from your next pack, rather than becoming a marketplace's customer.

The real numberon the Business plan (0% fee), a $12 preset pack nets about $11.35 after processing, versus about $9.65 on Gumroad - and even on the free plan (5%) you net about $10.75, still ahead. The fee drops as you grow instead of a marketplace percentage that never does.

Pricing (transaction fee on sales in parentheses)Free $0 (5% fee), Starter $9 per month (5% fee, custom domain), Pro $19 per month (3% fee), Business $39 per month (0% fee).

Pros:

• The platform fee drops to 0% on a flat plan, instead of a marketplace percentage plus a flat fee forever
• You sell from a real website you own and keep the customer and email list
• Free to start, with automatic file delivery of preset zips

Cons:

• You connect your own Stripe and handle your own sales tax, rather than getting a merchant of record
• No built-in marketplace traffic, so you need an audience to sell to
• Built for creators selling to a following, not for discovery from scratch

Skip it ifyou have no audience yet and need a marketplace's built-in preset buyers to make your first sales. FilterGrade, Creative Market, or Etsy bring that traffic; Framekit does not.

Verdict: Framekit is the best platform to sell presets if you have an audience and want to keep what you earn from it. You get a real store you own and a fee that falls to 0%, in exchange for handling your own tax and bringing your own traffic. Start free at framekit.ai, or see our guide to selling Lightroom presets from your own website.

2. Gumroad

Our rating: 8.6/10

Gumroad is where most preset sellers start, and for good reason: it is the fastest way to put a pack online.

Paste a title, drag in the zip, set a price, and you have a shareable link in minutes, with no store to design and tax handled for you as merchant of record since 2025.

For proving that people will buy your presets this afternoon, nothing here is quicker, which is part of why it rates about 4.2/5 on G2 - where the most common complaint is exactly the fee we flag below.

The cost is the catch, and on cheap presets it is worse than the headline.

Gumroad charges 10% + $0.50 per sale plus card processing, and on a $12 pack that flat $0.50 pushes the effective cut to about 20% (Gumroad's pricing).

Sell 300 packs a month and Gumroad keeps around $700 - money that mostly buys convenience, since your followers were already coming to buy; our best Gumroad alternatives guide covers when the switch pays off.

Best forPreset sellers who want the fastest possible first sale and tax handled while they prove demand.

Key features:

• A shareable product link live in minutes, with no store to design
• Merchant-of-record tax handling on your sales since 2025
• Automatic, secure delivery of the preset zip after purchase
• Built-in checkout, email receipts, and basic audience tools
• An optional Discover marketplace listing for extra reach

The real numberon a $12 pack, Gumroad's 10% + $0.50 plus processing leaves you about $9.65, so 300 sales a month hand Gumroad roughly $700 - on an audience that was already yours.

Pricingfree to use; 10% + $0.50 per sale plus card processing, with Discover-attributed sales charged 30%.

Pros:

• The fastest route from signup to a live, shareable preset link
• Merchant of record, so global sales tax is handled for you
• Automatic file delivery with no store setup

Cons:

• The 10% + $0.50 works out near 20% on a cheap $12 pack
• Discover-tagged sales jump to a 30% cut
• Checkout carries Gumroad's brand, not yours, so the customer is theirs

Skip it ifyou drive your own traffic and sell regularly - you are paying marketplace rent on an audience you built.

Verdict: Gumroad is the best place to start and a bad place to stay for a preset seller. Launch on it to prove demand, then move to a store you own once the fees pass a flat plan. Visit Gumroad

3. Payhip

Our rating: 8.5/10

Payhip is the best free dedicated store for presets: a genuinely usable free plan that gives you a real, hosted storefront rather than a single checkout link, with automatic file delivery and coupons built in.

For a preset seller it is a clear step up in professionalism from a bare Gumroad link, at a lower fee, which is part of why it rates about 4.3/5 on G2 - praised for that free plan and ease, with the recurring gripe being how generic the storefront looks.

Its free plan takes 5% per sale, so a $12 pack nets about $10.75 after processing, and paid plans buy that down toward 0% (Payhip's pricing).

For a seller who wants a free store that keeps more than Gumroad without designing a whole site, it is the value pick of the list.

Best forPreset sellers who want a free, focused storefront that keeps more than Gumroad without building a full website.

Key features:

• A real hosted storefront on the free plan, not just a checkout link
• Automatic, secure delivery of preset zips after purchase
• Built-in coupons and discount codes for launches
• A 5% free-plan fee that paid plans reduce toward 0%
• Simple catalog tools for multiple preset packs

The real numberon the free plan's 5%, a $12 pack nets about $10.75 after processing - roughly a dollar more than Gumroad keeps you on the same sale - and a paid plan buys the fee toward 0% once volume justifies it.

Pricingfree plan at 5% per sale; paid monthly plans lower the per-sale fee toward 0%.

Pros:

• A genuinely usable free hosted store, not a single link
• A lower per-sale fee than Gumroad, with automatic delivery
• Coupons and catalog tools built in for launches

Cons:

• Every Payhip store uses the same template, so it reads as Payhip, not your brand
• The 5% applies to every sale until you upgrade
• No true site of your own, just a hosted storefront

Skip it ifyou want the store to be unmistakably your brand on your own domain, which is where a website builder wins.

Verdict: Payhip is the best free dedicated store for presets, and a strong pick if you want a focused shop without building a whole site. Visit Payhip

4. Lemon Squeezy

Our rating: 8.4/10

Lemon Squeezy is the pick when you want tax handled completely: it acts as merchant of record, so it collects and remits global VAT and sales tax on your preset sales, which matters if buyers come from everywhere your following does.

The checkout is clean and modern and delivery is reliable, though sentiment runs mixed on Trustpilot and Product Hunt, with recurring notes on support and payout holds since the Stripe acquisition.

Its fee is 5% + $0.50 per sale, and because it is merchant of record that covers processing and tax, a $12 pack nets about $10.40 (Lemon Squeezy's pricing).

The $0.50 still stings on a cheap pack, but the tax handling can justify it for a seller shipping presets worldwide.

Best forPreset sellers with international buyers who want global VAT and sales tax handled for them.

Key features:

• Merchant of record that collects and remits global VAT and sales tax
• A clean, modern checkout tuned for digital products
• Reliable automatic delivery of preset files
• A flat 5% + $0.50 that folds in processing and tax
• Licensing and receipt tooling for digital sellers

The real numbera $12 pack nets about $10.40 after Lemon Squeezy's 5% + $0.50, with tax and processing already inside that cut - the price of never filing a VAT return on a global preset sale.

Pricing5% + $0.50 per sale as merchant of record, covering processing and tax; no separate monthly fee to start.

Pros:

• Merchant of record handles global tax end to end
• A clean modern checkout with reliable delivery
• One flat fee covers processing and tax

Cons:

• The $0.50 flat fee stings on a cheap $12 pack
• Payouts land around twice a month, slower than a Stripe-connected store
• Some sellers report support and payout delays since the Stripe acquisition

Skip it ifyou sell mostly domestically and want fast payouts - the tax machinery is overhead you may not need.

Verdict: Lemon Squeezy is the best preset platform if global tax handling is worth the flat fee and slower payout. For a domestic seller, a store you own keeps more. Visit Lemon Squeezy

5. Sellfy

Our rating: 8.2/10

Sellfy gives you a quick all-in-one store for presets, digital products, and even print-on-demand merch, with 0% transaction fees on its paid plans - so once you commit to a subscription, you keep your full price minus only card processing.

For a preset seller who wants a tidy store and no per-sale cut, it is a strong option, running roughly $29 a month and up.

The structure rewards steady sellers and punishes testers.

Because there is no real free tier, only a trial, you pay from day one before you have proven a single sale - about $348 a year for the entry plan - so Sellfy makes sense once you already know your presets move, not while you are finding out; our best free product-selling software guide weighs it against the free options.

Best forPreset sellers ready to commit to a subscription in exchange for 0% per-sale fees.

Key features:

• 0% transaction fees on paid plans, so you keep the full price
• An all-in-one store for presets, digital files, and print-on-demand merch
• Automatic, secure delivery of digital downloads
• Built-in email and upsell tools for a small catalog
• A hosted storefront that is quick to set up

The real numberat 0% on a paid plan, a $12 pack nets about $11.35 after processing, the same as an owned Business plan - but you carry a roughly $29 monthly fee from day one, so the 0% only pays off once your volume clears the subscription.

Pricingpaid plans from about $29 a month at 0% transaction fees; no permanent free plan, only a trial.

Pros:

• 0% transaction fees keep your full price on paid plans
• One tidy store for presets, files, and merch
• Fast to set up with automatic delivery

Cons:

• No real free tier, so you pay before proving a sale
• The entry plan is about $348 a year committed up front
• More store than a seller of one preset pack needs

Skip it ifyou are testing whether your presets sell at all, where a free-plan store risks nothing.

Verdict: Sellfy is worth it once you are ready to commit to a subscription for 0% fees. Visit Sellfy

6. FilterGrade

Our rating: 8.0/10

FilterGrade is the marketplace built specifically for presets, LUTs, and photo-editing tools, with a pre-qualified audience of photographers and filmmakers already looking to buy exactly what you make (FilterGrade sell).

For a creator without an audience, that built-in preset-buyer traffic is the whole reason to be there, and it handles the store and delivery for you so you can focus on the pack.

The trade is the commission. Like any curated marketplace, FilterGrade takes a meaningful cut of each sale in exchange for the traffic and curation - confirm the current seller rate, as it is higher than selling from your own site.

It is a discovery channel, not a home base, and the sooner your buyers become repeat customers, the more that cut costs you.

Best forNew preset sellers without an audience who need a marketplace's built-in photographer and filmmaker buyers.

Key features:

• A curated marketplace audience actively shopping for presets and LUTs
• Store hosting and file delivery handled for you
• Category placement among photo-editing tools buyers already browse
• A seller storefront within the FilterGrade catalog
• Discovery from an audience you did not have to build

The real numbersell the same $12 pack from a store you own and you keep about $11.35; on FilterGrade the marketplace commission takes a noticeably larger share - the price you pay for reaching buyers who do not yet know your name.

Pricinga marketplace commission on each sale, higher than an owned store's fee; confirm the current seller rate before listing.

Pros:

• A built-in, pre-qualified audience of preset and LUT buyers
• Store and delivery handled, with no setup of your own
• Genuine discovery for a seller starting from zero

Cons:

• The commission is far larger than a store you own
• FilterGrade keeps the customer, so every sale grows its audience
• No path to build your own email list from those buyers

Skip it ifyou already have a following that would buy directly, where the commission is pure margin lost.

Verdict: FilterGrade is the best preset marketplace for discovery when you are starting out - use it to reach buyers, then move repeat customers to a store you own. Visit FilterGrade

7. Ko-fi

Our rating: 8.0/10

Ko-fi suits the creator who sells presets alongside tips and memberships rather than running a preset shop as the main event.

Setup is friendly and fast, donations take 0% even on the free plan, and shop sales carry only a low fee that Ko-fi Gold drops toward zero for about $12 a month.

For a photographer whose income is a mix of a following's support and the occasional preset pack, it is a genuinely creator-friendly home.

The limit is that it is a support platform first and a store second.

Your presets live on a Ko-fi page rather than a site you own, and the tooling is built more for tips and community than a serious product catalog, so a dedicated preset business will outgrow it.

It fits creators monetizing a community more than a preset store proper.

Best forCreators who mix tips and memberships with a few preset packs and want one friendly page for all of it.

Key features:

• 0% fee on donations, even on the free plan
• A low shop fee that Ko-fi Gold reduces toward zero for about $12 a month
• Tips, memberships, and shop sales on one page
• Automatic delivery of digital downloads
• Fast, friendly setup with no store to design

The real numberon a $12 pack the free plan's shop fee is only a few percent, and Ko-fi Gold at about $12 a month takes that toward 0% - cheap if presets ride alongside tips, hard to justify if the shop is your whole business.

Pricingfree plan with a low shop fee and 0% on donations; Ko-fi Gold about $12 a month lowers the shop fee toward 0%.

Pros:

• Very low fees, with 0% on donations and Gold near 0% on sales
• Tips, memberships, and presets on one friendly page
• Free and fast to start

Cons:

• Your store is a Ko-fi page, not a site you own
• Built for community support more than a product catalog
• A serious preset business quickly outgrows it

Skip it ifpresets are your main product and you want a real store on your own brand, not a support page with a shop attached.

Verdict: Ko-fi is the best home for a creator monetizing a community who sells the occasional preset pack, not for a preset store proper. Visit Ko-fi

8. Podia

Our rating: 7.8/10

Podia bundles digital products, courses, and email marketing in one platform, so it fits the preset seller who also teaches - selling a preset pack and a Lightroom editing course from the same place, with a mailing list attached to both.

Delivery and the built-in email tools are solid, and for a creator building an education business around their editing style, having the course, the pack, and the list under one roof is the draw.

For a pure preset seller, though, it is heavier than the job needs. The free plan carries about an 8% fee, which paid plans remove, and 8% is steep on a cheap pack. Podia earns its place when courses are part of the plan, not when you only sell files.

Best forCreators selling presets as one product inside a wider course-and-email business.

Key features:

• Digital products, courses, and email marketing in one platform
• A mailing list attached to both packs and courses
• Automatic delivery of preset downloads
• A hosted storefront for a mixed catalog
• Built-in email campaigns and broadcasts

The real numberPodia's free plan takes about 8%, close to a dollar on a $12 pack before processing, which paid plans remove - worth it if a course rides alongside the presets, steep if files are all you sell.

Pricinga free plan at about 8% per sale; paid monthly plans remove the transaction fee.

Pros:

• Presets, courses, and email marketing under one roof
• A mailing list built into the same tool
• Paid plans drop the transaction fee

Cons:

• The free plan's 8% is steep on a cheap preset
• Heavier than a files-only seller needs
• Your store is a Podia page, not a site you own

Skip it ifyou only sell preset files and have no course or education business to bundle with them.

Verdict: Podia is the pick when presets are one product in a wider education business, not when files are all you sell. Visit Podia

9. Shopify

Our rating: 7.6/10

Shopify is the full-scale store for a preset seller building a serious brand with many products, offering a reliable, trusted checkout and a deep catalog of integrations.

It hosts your store on your own domain, so you keep more ownership than a marketplace gives you, from about $5 a month for the Starter link tier up to its full plans.

For a creator whose presets are one line in a broader product business, that scale is the appeal.

The catch is specific to digital goods.

Secure preset delivery is not native - it needs a third-party app, typically another $10 to $30 a month - so a preset store on Shopify costs more than the headline plan once it actually delivers files.

It suits a seller scaling into a broader business, not someone listing a first pack.

Best forEstablished sellers building a broad brand where presets are one product line among many.

Key features:

• A reliable, widely trusted checkout on your own domain
• A deep catalog of apps and integrations
• A Starter link tier from about $5 a month up to full plans
• Room to scale into physical and digital products together
• Strong inventory and catalog tooling

The real numberthe Starter tier looks cheap at about $5 a month, but secure file delivery needs a third-party app at roughly $10 to $30 a month, so a working preset store lands closer to $15 to $35 a month before processing.

Pricingfrom about $5 a month for the Starter link tier up to full plans, plus a delivery app at about $10 to $30 a month for digital files.

Pros:

• A trusted checkout on your own domain
• Scales to a broad multi-product catalog
• A vast integration ecosystem

Cons:

• Secure preset delivery needs a paid third-party app
• The real monthly cost is higher than the headline once files deliver
• Overbuilt for a seller with a single preset pack

Skip it ifpresets are your main product and you want digital delivery built in, not bolted on with a paid app.

Verdict: Shopify suits a preset seller scaling into a broader product business, not a first pack - powerful, but priced and built for more than files. Visit Shopify

10. Creative Market

Our rating: 7.6/10

Creative Market is the marketplace for design assets, and presets fit naturally alongside its large audience of creatives already buying graphics, fonts, and templates.

Like FilterGrade, it brings built-in buyers and handles the store and delivery for you, so a seller with no traffic of their own can put a pack in front of people who shop for creative downloads by habit.

The exchange is a marketplace commission larger than selling independently - check the current partner terms before you list.

The audience quality is strong, which makes it a real discovery channel, but it is best used to reach buyers who do not know your brand yet, then to move repeat customers to a store you own.

Best forSellers who want reach into a design-buying audience without building their own traffic.

Key features:

• A large, habitual audience of design-asset buyers
• Store hosting and file delivery handled for you
• Placement among graphics, fonts, and templates buyers browse
• A seller shop within the Creative Market catalog
• Discovery from buyers you did not have to find

The real numberthe same $12 pack keeps you about $11.35 from a store you own; on Creative Market the marketplace commission takes a larger share, which is worth it only while the platform is introducing you to buyers you could not reach yourself.

Pricinga marketplace commission per sale, larger than selling independently; check the current partner terms.

Pros:

• Strong audience quality among design buyers
• Store and delivery handled, with no setup
• Real discovery for a brand nobody knows yet

Cons:

• The commission is larger than an owned store's fee
• You do not keep the customer or build a list
• Every sale grows Creative Market's audience, not yours

Skip it ifyou already have an audience that would buy directly, where the commission is margin handed away.

Verdict: Creative Market suits a preset seller who wants design-buyer reach without building traffic - a discovery channel to graduate from, not a home. Visit Creative Market

11. Etsy

Our rating: 7.5/10

Etsy is the only platform here that brings its own search traffic - people actively type "Lightroom presets" with a card already out - which is real and valuable for a seller without an audience.

For discovery from cold, nothing else on this list puts you in front of buyers who are searching for exactly what you made.

But the fees stack, and on a cheap pack they stack toward a quarter of the price: $0.20 per listing, a 6.5% transaction fee, card processing, and for smaller shops an automatic 15% Offsite Ads cut on attributed sales.

And you never get the customer - Etsy keeps the buyer's email, so every sale grows Etsy's audience, not yours.

It is a feeder for discovery, never a home, and our guide to selling presets from your own website shows how to move those buyers off it.

Best forSellers with no audience who want raw search traffic from buyers hunting for presets.

Key features:

• Genuine search traffic from buyers looking for presets
• A trusted checkout buyers already know
• Store hosting and automatic file delivery
• Listing exposure across a huge shopping audience
• A low upfront cost to list a pack

The real numberstacked fees - 6.5% + $0.20, processing, and a possible 15% Offsite Ads cut - can leave about $8.90 of a $12 pack, an effective take near 26%, the steepest on this list once ads apply.

Pricing$0.20 per listing, a 6.5% transaction fee, plus processing and a possible 15% Offsite Ads cut on attributed sales.

Pros:

• The only real built-in search traffic here
• A trusted checkout and automatic delivery
• Cheap to list and be discovered

Cons:

• Stacked fees can reach about a quarter of a $12 pack
• Etsy keeps the customer and the email, so you build no list
• Offsite Ads can add 15% whether you want them or not

Skip it ifyou already have a following that would buy directly - you are paying search-traffic prices to reach people who already know you.

Verdict: Etsy is best as a feeder for discovery, never your home - use its search traffic to be found, then move repeat buyers to a store you own. Visit Etsy

12. Stan Store

Our rating: 7.4/10

Stan Store is built for selling straight from a social bio link, which suits a preset seller whose audience lives on Instagram or TikTok and taps through to buy.

It runs 0% transaction fees on a flat subscription of about $29 a month, with simple, mobile-first funnels designed for a follower who arrives from a story or a reel and checks out on their phone.

The catch is the flat cost. With no free plan, about $29 a month is expensive at low volume, and the storefront is a simple bio page rather than a site you own.

It pays off once your bio-link traffic converts consistently, and it is a fit for creators selling presets directly off a strong social following rather than building a broader store.

Best forCreators selling presets straight from an Instagram or TikTok bio link to a strong social following.

Key features:

• 0% transaction fees on a flat monthly subscription
• Mobile-first funnels built for social traffic
• A bio-link storefront that checks out on the phone
• Automatic delivery of preset downloads
• Simple setup aimed at creators, not stores

The real numberat 0% a $12 pack nets about $11.35 after processing, but the roughly $29 monthly fee lands before your first sale, so Stan Store only beats a free 5% plan once your bio-link traffic sells steadily each month.

Pricinga flat subscription of about $29 a month at 0% transaction fees; no free plan.

Pros:

• 0% transaction fees on every sale
• Mobile-first funnels tuned for social traffic
• Fast, creator-friendly setup

Cons:

• No free plan, so about $29 a month lands before any sale
• The storefront is a bio page, not a site you own
• Expensive at low volume until traffic converts

Skip it ifyour volume is low or inconsistent, where a free 5% plan costs less than a flat monthly fee.

Verdict: Stan Store fits creators selling presets directly from a strong social following, once bio-link traffic converts enough to clear the flat fee. Visit Stan Store

13. Square Online

Our rating: 7.2/10

Square Online offers a genuinely free basic store with no platform cut beyond card processing of about 2.9% + 30¢, which makes it one of the few honestly free ways to sell presets - especially if you already run payments through Square and want your preset sales in the same account.

For a seller who wants a free storefront and already lives in the Square ecosystem, it is a low-friction way to start.

The limits show in what it is built for.

The storefront is basic and oriented toward physical and local commerce, and digital delivery is more of an afterthought than it is on the digital-first tools, so check the download experience for preset zips before you rely on it.

For a $12 pack it works, but it is not designed for digital products first.

Best forSellers already in the Square ecosystem who want a free basic store for the occasional preset pack.

Key features:

• A genuinely free basic store with no platform cut beyond processing
• Card processing at about 2.9% + 30¢, the only per-sale cost
• Integration with an existing Square payments account
• A hosted storefront that is quick to stand up
• Basic catalog and checkout tools

The real numberwith no platform fee, a $12 pack costs only Square's 2.9% + 30¢ processing - about $0.65 - so you keep roughly $11.35, matching a 0% owned plan without a monthly fee, as long as the digital delivery suits your files.

Pricinga free basic store; about 2.9% + 30¢ card processing per sale, no separate platform commission.

Pros:

• Genuinely free, with no cut beyond processing
• A natural fit if you already use Square
• No monthly fee to start selling

Cons:

• The storefront is built for physical and local commerce
• Digital delivery is a weaker afterthought here
• Not designed for digital products first

Skip it ifyou want a store built for digital files first, with polished delivery of preset zips out of the box.

Verdict: Square Online suits a seller who wants a free store and already lives in the Square ecosystem, not one who needs digital delivery done properly. Visit Square Online

14. Beacons

Our rating: 7.0/10

Beacons is a link-in-bio tool with a built-in creator store, convenient if you already use it for your bio link and want to attach preset sales without adding another tool.

Delivery is handled, setup is quick, and for a creator whose whole presence already runs through a Beacons page, bolting a preset shop onto it is the path of least resistance.

The cost is the reason not to lean on it. Its free store plan carries around a 9% fee, among the highest on this list, dropping on paid plans - and the storefront is a Beacons-hosted page rather than a site you own.

The 9% free-plan cut gets expensive once you sell regularly, so Beacons fits creators already living in it more than a seller optimizing margin.

Best forCreators already using Beacons for their bio link who want a store bolted on with no new tools.

Key features:

• A store built into the link-in-bio page you already use
• Automatic delivery of preset downloads
• Quick setup with nothing new to learn
• A free store plan to start selling
• Paid plans that lower the per-sale fee

The real numberthe free plan's roughly 9% is just over a dollar on a $12 pack, before processing - among the steepest cuts here - so once you sell regularly, a lower-fee owned store keeps noticeably more of each sale.

Pricinga free store plan at around 9% per sale, dropping on paid monthly plans.

Pros:

• A store attached to a bio link you already use
• Automatic delivery and fast setup
• A free plan to start

Cons:

• The free plan's 9% is among the highest fees here
• The storefront is a Beacons page, not a site you own
• The cut gets expensive once you sell regularly

Skip it ifyou sell presets regularly and want to optimize margin, where a lower-fee store you own keeps more.

Verdict: Beacons fits creators already living in it who want a store bolted on, not a preset seller optimizing for margin. Visit Beacons

What Selling Presets Actually Costs

In one linebecause presets are cheap, the flat per-sale fee decides your margin as much as the percentage - so a marketplace charging 10% + $0.50 takes about 20% of a $12 pack, and the platform that drops to 0% keeps roughly $510 more a month at 300 sales.

The headline percentage hides the real cut on a cheap product. Make it concrete with our seller: a $12 preset pack, 300 sales a month, $3,600 in sales.

On Gumroad, 10% + $0.50 plus processing keeps about $2.35 per sale - around $700 a month, close to $8,400 a year. On Framekit's Business plan at 0%, the platform keeps nothing beyond processing - about $195 a month - for a flat $39.

Same pack, same followers, and the difference is roughly $475 a month you keep.

Here is the cut on a $12 pack at 300 sales a month, per year:

Run it on your own numbers: take your pack price, subtract the platform's percentage and any flat fee and processing, and multiply the difference by your monthly sales.

On a cheap preset, the gap between a marketplace and a store you own is usually larger than you expect, because the flat fee is a bigger share of a small price.

Marketplace or Your Own Store: The Real Trade

In one linea marketplace is worth its bigger cut only while it is bringing you buyers you could not reach yourself, so the honest rule is to use marketplaces for discovery and a store you own for the audience you already have.

The choice is not really about fees; it is about traffic.

A marketplace like FilterGrade, Creative Market, or Etsy takes a larger cut because it brings buyers who do not know you - and early on, that discovery is worth paying for, because a sale at a high commission beats no sale at all.

But the moment you have an audience that would buy directly - a following, an email list, a YouTube channel - paying a marketplace to reach people who already follow you is margin handed away.

The smart setup uses both in sequence: list on a preset marketplace to be discovered, and drive every repeat buyer to a store you own where the next sale costs you almost nothing and the customer is finally yours.

Our guide to the best free product-selling software covers the owned-store side, and if you sell to photography clients too, the best client gallery platforms guide pairs delivery with selling.

How to Choose a Platform to Sell Presets: A Decision Tree

Weigh your situation against these in order, and stop at the first that fits.

Do you already have an audience that would buy your presets directly?

• Yes, a following, list, or channel. Sell from a store you own: Framekit keeps the most and the customer, Payhip is the best free dedicated store, and Sellfy gives 0% fees on a paid plan.
• No, I need buyers to discover me. Go to the next question.

Do you want a marketplace's built-in preset buyers?

• Yes, discovery matters most now. Choose FilterGrade or Creative Market for a curated creative audience, or Etsy for raw search traffic - then move repeat buyers to your own store.
• No, I just want the fastest possible first sale. Choose Gumroad, and accept the fee while you prove demand.

Do you need tax handled or extra products?

• Global sales, no tax hassle: Lemon Squeezy or Gumroad, both merchant of record.
• Presets plus courses: Podia. Selling from a social bio link: Stan Store.

Frequently Asked Questions

What is the best platform to sell Lightroom presets in 2026?

The best platform to sell Lightroom presets in 2026 is Framekit, because you sell from a website you own, keep your audience and email list, and pay a fee that starts at 5% and drops to 0% on a flat plan, instead of a marketplace percentage plus a flat fee forever.

The trade-offs are that you handle your own tax and bring your own traffic - so if you have no audience yet, FilterGrade or Etsy bring buyers, and if you want tax handled, Gumroad or Lemon Squeezy are merchant of record.

How much do platforms take when you sell presets?

It varies widely, and on cheap presets the flat fee matters as much as the percentage.

Gumroad takes 10% + $0.50 plus processing, about 20% of a $12 pack; Payhip and Framekit's free plan take 5%; Lemon Squeezy takes 5% + $0.50; Etsy takes 6.5% + $0.20 plus possible 15% Offsite Ads; and marketplaces like FilterGrade and Creative Market take larger commissions for discovery.

Framekit's fee drops to 0% on its Business plan, keeping the most on a cheap pack.

Why do flat fees matter so much for presets?

Because presets are cheap, a flat per-sale fee is a large share of the price.

A $0.50 fee is about 4% of a $12 pack but under 1% of a $50 product, so a platform charging 10% + $0.50 takes roughly 20% of a $12 preset once processing is added, versus about 16% of a $24 product.

When you sell low-priced digital files, always calculate the effective cut on your actual price, not the headline percentage - the flat fee can hurt more than the rate.

Where do most preset sellers sell?

Most preset sellers start on Gumroad because it is the fastest way to a live link, and many list on preset marketplaces like FilterGrade or on Etsy for discovery when they are starting out.

As they build an audience, the sellers who keep the most move to a store they own - Framekit, Payhip, or Sellfy - because paying a marketplace to reach followers who already know them is margin lost.

The pattern is: marketplaces for discovery, an owned store for your own audience.

Can I sell presets from my own website?

Yes, and it is the best option if you have an audience. With Framekit you sell presets as digital downloads from your own website and domain, keep the customer and email list, and pay a fee that drops to 0% on the Business plan.

Most marketplaces host your store or listing and keep the customer, so selling from your own site is what lets you build a repeat-buyer list and keep the most of each sale.

Our guide to selling presets from your own website walks through the setup.

Do I need an audience to sell presets?

To sell from your own store, effectively yes - a store you own has no built-in traffic, so you need a following, email list, or channel to send buyers.

If you have no audience, marketplaces like FilterGrade, Creative Market, and Etsy bring buyers who are searching for presets, which is worth their higher commission early on.

The honest path is to use a marketplace for discovery while you build an audience, then move repeat customers to a store you own where each sale keeps more.

What is the cheapest way to sell presets?

Long-term, the cheapest way to sell presets is a store you own with a fee that drops to 0%, like Framekit's Business plan at a flat $39 a month, because a percentage scales with your sales while a flat fee does not.

Below a modest volume, a 5% free plan like Framekit's or Payhip's is cheapest since there is no subscription.

Marketplaces are the most expensive per sale but the cheapest way to reach buyers you cannot otherwise find, so the cheapest option depends on whether you have an audience.

How do I deliver preset files to buyers?

The best platforms deliver preset files automatically: after purchase, the buyer gets a secure link to download the zip, ideally with an install guide included.

Framekit, Gumroad, Payhip, and Lemon Squeezy all deliver files automatically and securely.

Because presets need installing in Lightroom, include a short install guide in the download and state compatibility (desktop and mobile, .xmp or .lrtemplate) so buyers can actually use what they bought - clear delivery reduces refund requests more than any feature.

How fast can I start selling presets?

Very fast. On the quickest platforms you can have a preset pack live in under fifteen minutes: Gumroad is the fastest at a few minutes to a shareable link, and Framekit takes about ten minutes to generate a full site and list the pack.

Marketplaces like Etsy take longer because of shop setup and listing details.

The main variable is connecting a payment processor, which is instant on marketplaces that pay you out and a few extra minutes on tools where you connect your own Stripe.

Gumroad vs Framekit for selling presets: which keeps more?

Framekit keeps more of each preset sale.

On a $12 pack, Gumroad's 10% + $0.50 plus processing leaves about $9.65, while Framekit's Business plan (0% fee) leaves about $11.35, and even Framekit's free plan (5%) leaves about $10.75 - all more than Gumroad.

Gumroad wins on speed to a first sale and handling tax as merchant of record, but for a seller with an audience, Framekit keeps more per sale and keeps the customer, since you sell from a site you own.

Should I sell presets on Etsy?

Sell on Etsy only for discovery, not as your home. Etsy is the one platform that brings its own search traffic, so people looking for presets can find you without an audience, which is valuable early on.

But the stacked fees - 6.5% + $0.20 plus processing and a possible 15% Offsite Ads cut - can take a quarter of a $12 pack, and Etsy keeps the customer, so you cannot build a list.

Use Etsy to be found, then move repeat buyers to a store you own.

Can I sell LUTs and video presets the same way?

Yes.

LUTs and video presets sell exactly like Lightroom presets - as digital downloads through the same platforms - and the same economics apply: they are cheap, so flat fees bite, and an owned store keeps the most for a creator with an audience.

Filmmakers selling LUT packs to a YouTube or Instagram following benefit even more from a store they own, since video audiences are often large and loyal.

The platform choice is the same: a marketplace for discovery, a site you own for your audience. Our best platforms to sell LUTs guide covers the video side.

Final Verdict: The Best Platform to Sell Presets

Presets are cheap, sell on the strength of your audience, and are pure margin once made - which means the platform you choose decides how much of that margin you keep. Most sellers hand a marketplace a fifth of every sale to hold a file their followers were already coming to buy.

Framekit is the best platform to sell presets in 2026 for a creator with an audience.

You sell from a website you own, keep the customer and the email list, and pay a fee that drops to 0% on a flat plan instead of a marketplace cut that never falls - worth about $475 a month more kept at 300 sales of a $12 pack.

Who should not use Framekit: sellers with no audience yet, who need a marketplace's built-in buyers - FilterGrade, Creative Market, or Etsy bring discovery Framekit does not - and anyone who never wants to touch tax, where Gumroad and Lemon Squeezy handle it as merchant of record.

Gumroad is the fastest first sale, Payhip is the best free store, and FilterGrade is the best preset marketplace for discovery. But if you have an audience, sell presets from a site you own and keep what you earn.

For more, read our best free product-selling software comparison, our guide to selling Lightroom presets from your own website, and if you photograph clients too, the best client gallery platforms.

_Preset-platform fees checked against each vendor's published pricing, July 2026._