Stan Store Pricing 2026: What $29 a Month Really Costs

A photographer sells a $25 Lightroom preset pack from her Instagram bio. Six people buy it in a month, so she makes $150. Stan Store pricing says she pays $29 and keeps 100% of every sale, and both halves of that sentence are true.

After Stripe's processing and the fee on her one cash-out, the month cost her $36.15, which is 24% of what she sold.

Her friend sells the same pack to 160 people a month. His bill from the same plan is $202.84 on $4,000, or 5.1%. Same plan, same product, a fivefold difference in what the platform really costs them, because a flat fee is cheap for exactly the people who need it least.

That is the whole story of Stan Store's price. It is not expensive or cheap. It is flat, and flat pricing rewards volume.

A link-in-bio store is a mobile storefront that lives behind the single link on a social profile, where followers can buy digital products, book calls or join a course without leaving their phone.

Stan Store is one of the best-known versions built for selling rather than for listing links, and in 2026 it has two plans: Creator at $29 a month and Creator Pro at $99.

Full disclosure: Framekit is our product, and it appears here as one of five alternatives. We read Stan Store's own help centre and pricing article rather than third-party summaries, priced one $25 product at three sales volumes across every tool, and linked the source for each fee. Stan beats Framekit on courses, bookings, memberships, email marketing, upsells and affiliate management, none of which Framekit has, and at $900 a month Stan's Creator plan is cheaper than any Framekit plan.

How This Stan Store Price Check Was Done

Every number in this guide comes from one of three places, and each is labelled so you can check it rather than trust it. We did not run a store on Stan or complete purchases on any platform named here; this is a reading of the published rules plus arithmetic anyone can repeat.

Read at the source. Stan's plan list comes from its help centre article on Creator vs Creator Pro, last updated 23 June 2026, and from Stan's own pricing article, updated 22 July 2026.

The processing and payout fees come from Stan's help page on Stan, Stripe and PayPal transaction fees.

Competitor prices come from each vendor's own pricing page or help centre, read on 19 September 2026.

Calculated. One carried example runs through every table: a $25 preset pack, sold by a US creator to US buyers on a card.

Three sales volumes stand in for three stages of a creator business: 6 sales a month ($150), 36 sales ($900) and 160 sales ($4,000). The arithmetic is shown so you can swap in your own price.

Reported by users. Nothing in this post rests on user reviews or forum complaints. Where Stan's help centre contradicts itself (it does once, on email contact limits), we say so instead of picking the convenient version.

Stan Store pricing by the numbers

• $29 a month or $300 a year for Creator, $99 a month or $948 a year for Creator Pro. The annual discount is $48 and $240 respectively.
• 0% platform fee on both plans, and no free plan. Affiliate-only accounts exist but cannot sell.
• $1.03 goes to Stripe on each $25 US card sale (2.9% + 30 cents), before Stan's subscription is counted.
• 0.25% + 25 cents per cash-out, minimum $1, is the Stripe payout fee Stan lists for US creators. Cash-outs also have a $10 minimum and must take the whole available balance.
• $580 a month in sales is where $29 flat beats a 5% fee. On annual billing ($25 a month) the line drops to $500.
• Over $400 million earned by creators on Stan, by Stan's own count in its July 2026 pricing article.

Stan Store's Two Plans, Line by Line

Stan Store sells exactly two plans, and the difference between them is not how much you can sell but which selling tools you get: both plans allow unlimited products and unlimited customers, while Creator Pro adds the marketing machinery that raises the value of each order.

The first thing that stands out is where Stan draws the line.

The Creator plan is generous on product types: a $29 account can host a course, sell a monthly membership, take bookings on a calendar and run a community, which many platforms charge extra for. It is stingy on promotion.

There are no discount codes at all below $99, which surprises people who assume a coupon is a basic store feature.

The second is the trial. Stan offers 14 days free, and its help centre confirms you can sell during the trial as soon as Stripe or PayPal is connected. One limit applies: on a Creator Pro trial you can import only 10 email contacts until the first payment goes through.

Stan's help centre gives two different caps for contacts after the trial. The trial article says up to 5,000 contacts across the store; the Creator Pro features article lists unlimited contacts.

If a large existing list is the reason you are buying Creator Pro, ask Stan's support which applies before you import it.

In one lineCreator is a complete store for $29 that cannot run a sale, and Creator Pro is the same store plus the coupon, upsell, email and affiliate tools that usually cost a second or third subscription.

The Fees Stan Doesn't Charge but You Still Pay

In one lineStan's 0% is accurate, but every sale still pays Stripe or PayPal, every cash-out pays a Stripe payout fee, and buy-now-pay-later sales cost roughly twice a card sale, so "keep 100%" means 100% of what the processor leaves.

Stan says it plainly in its own help article: it "earns 0% from transactions", and the processing fees belong to Stripe and PayPal, which Stan does not control. Here is the full stack for a US creator, as Stan lists it.

Rates for other countries differ. Stan's same help page lists a UK standard rate of 1.5% + 20p and an Australian rate of 1.75% + A$0.30, each with its own payout fee and a surcharge when the buyer is abroad.

The payout fee is the line nobody quotes

Most summaries of Stan's fees stop at Stripe's 2.9% + 30 cents. The line that follows it in Stan's own table is a payout fee of 0.25% + 25 cents every time you move money to your bank, with a $1 minimum.

On a small store, the minimum is what bites. Cash out $143.85 once a month and the fee is $1, which is 0.7% of the money. Cash out weekly on the same sales and it is about $4.33 a month, or 3% of what you took home, for the privilege of being paid four times instead of once.

Stan adds two rules that shape this. You cannot cash out less than $10, and you cannot cash out part of your balance; it is all of it or none.

For comparison, Stripe's own pricing page says payouts on its standard schedule are free for an ordinary Stripe account, so this is a cost of how Stan's payment accounts are set up rather than a law of card processing.

Buy now, pay later costs double

Afterpay and Klarna come with Creator Pro and are the right tool for a $297 course. On that course a card sale costs $8.91 in Stripe fees and a Klarna sale costs $18.09, so each instalment buyer costs you an extra $9.18.

The feature pays for itself only if it wins buyers who would not have paid in full.

Refunds take the processing fee with them

Stan's help centre spells out the refund rule with a worked example: sell something for $50, Stripe takes $2, and if you refund the buyer the full $50 leaves your balance. The processing fee is gone.

On our $25 pack, a refund costs you $1.03 on top of the lost sale.

This is standard Stripe behaviour and applies to Framekit too; see our guide to refunds and chargebacks on digital products for the dispute side.

What Stan Store Costs Per Sale

In one lineBecause Stan's price is a fixed monthly rent, its cost per sale falls as you sell more, from $4.83 of subscription on each sale at six sales a month to 18 cents at 160, which is why the same plan is a bargain for one creator and a tax on another.

This is the table most Stan Store pricing pages leave out. It spreads the $29 across the sales that actually happen, then adds the processing and payout fees from the previous section, so you see what one sale of the $25 pack really costs.

All-in includes one monthly cash-out at Stan's listed payout fee. Creator plan, monthly billing, US buyer paying by card.

Two things follow from the table. First, the floor never moves: whatever you sell, Stripe's $1.03 is about 4.1% of a $25 sale, so Stan's total cost can only fall toward 4% and never below it.

Second, the steep part of the curve is the first dozen sales. Going from 2 sales to 12 cuts your cost per sale from $16.03 to $3.53. Going from 80 to 160 saves 18 cents.

Run the test on your own store

Take last month's number of sales and divide $29 into it. If the answer is more than 5% of your average price, a 5% percentage-fee platform would have been cheaper that month.

For a $25 product, the line is $1.25 of subscription per sale, which you cross on the 24th sale, just past $580 in revenue. For a $10 product, it is 58 sales. For a $97 course, it is 6 sales.

That last number explains who Stan is really priced for. A coach selling a $97 course clears the break-even with half a dozen buyers. A photographer selling a $12 preset needs 49 buyers a month before Stan's flat fee beats a 5% one.

Three Creators, Three Stan Store Bills

In one lineAt $150 a month Stan costs about 2.6 times what a 5% platform does once processing is counted, at $900 it is the cheapest option in this guide, and at $4,000 its only real rival on price is a flat $39 plan that includes a website.

We priced the same three volumes on Stan and on the cheapest plan of each alternative for that volume. Platform cost is what the platform charges you. All-in adds Stripe processing, which everyone except Gumroad's marketplace pays on top, and on Stan the monthly payout fee.

The new creator ($150 a month). Stan's $29 is almost a fifth of revenue before Stripe takes anything. On a 5% plan the platform takes $7.50.

Over a year that gap is $258 on monthly billing, which is more than ten extra copies of the pack had to be sold just to cover the store.

If you are here and not sure the product will sell, the trial is the right way to use Stan, and a percentage plan is the right way to wait.

The steady creator ($900 a month). This is Stan's sweet spot. $29 is 3.2% of revenue, the 5% platforms now cost $45, and Stan Creator beats every Framekit plan: Framekit Free costs $45, Pro costs $46 ($19 plus 3%) and Business costs $39.

Beacons Creator Plus, at $30, is the only option within a dollar.

The established creator ($4,000 a month). Anything with a percentage is now expensive: 5% is $200 and Gumroad's direct-sale fee is $480 before processing. The flat plans are all close.

Stan's all-in total and Framekit Business's all-in total land 16 cents apart, because Stan's payout fee on a single $3,836 cash-out is $9.84, which almost exactly cancels the $10 by which Stan's plan is cheaper.

When Creator Pro Earns Its Extra $70

In one lineCreator Pro is worth its extra $70 a month only if it replaces an email tool you already pay for or if its upsells add about five extra sales a month, because it adds no selling capacity, only tools that raise what each buyer spends.

The upgrade costs $840 a year on monthly billing or $648 a year on annual ($948 minus $300). Think of it as paying $54 to $70 a month for a bundle of five things, and ask which of them you would otherwise buy.

Email broadcasts and automated flows. This is the item most likely to justify the upgrade on its own.

If you already pay a separate email platform more than $54 a month to send to your buyers, Creator Pro on annual billing is cheaper than keeping it. If your list is a few hundred people on a free email tier, it is not.

Upsells, order bumps and funnels. An order bump is the "add this for $15" box at checkout. On a $15 bump, each accepted offer nets $14.27 after Stripe. Five of them a month cover the $70 gap on monthly billing.

At 36 sales a month, that means one buyer in seven taking the add-on; if fewer would, the math does not close.

Discount codes and limited-quantity offers. On Stan these are Creator Pro only. If you run one launch sale a year, paying $70 a month to be able to type a coupon code is poor value. If promotions are your business model, it is table stakes.

Payment plans, Afterpay and Klarna. These matter for courses and coaching priced above about $200 and barely at all for a $25 download. Remember the Klarna fee is roughly double a card fee.

Affiliate management. Useful if you have an audience of peers who would promote you. Stan's own affiliate share lets buyers resell your products for a commission you set, which is a genuine growth tool that most file-selling platforms do not offer at any price.

Verdict on the upgrade: stay on Creator until one of these five tools has a specific job waiting for it. Upgrading because the business "feels bigger" is how $840 a year leaks away.

What $29 a Month Does Not Buy on Stan

In one lineStan Store's price covers a storefront at stan.store/yourname, not a website, so the costs to watch are the things it does not do: no custom domain, no embed on your own site, no price tiers inside one product, and a second store means a second subscription.

These limits come straight from Stan's help centre, mostly from its own list of common feature requests. None of them is hidden, but none of them appears next to the $29 either.

No custom domain. Your store lives at stan.store/yourusername.

Stan's help article on custom domains says you cannot connect your own domain yet; the suggested workaround is a forwarding rule at your registrar, which sends yourname.com to the Stan address.

Visitors land on stan.store, and any search visibility the store earns accrues to Stan's domain.

No embed. There is no built-in way to put the Stan store inside an existing website. Again, forwarding is the suggested fix.

No tiers inside one product. A "personal licence" and "commercial licence" of the same pack have to be two separate products. The same goes for payment options, which Stan's own list names as a common request.

A second audience means a second bill. Stan does not host two stores on one subscription.

You can open a second account through your own referral link for 20% off and switch between them in settings, so a second store costs about $23 a month more on monthly billing.

A buyer portal only for courses. Course buyers can create a password and log back in. For downloads, buyers find past purchases through your Community tab, one creator at a time.

Cancelling needs cleanup. When you cancel, you keep access to the end of the billing cycle and Stan keeps your products and data if you come back.

Two things do not happen automatically: the balance is not cashed out for you, and your customers' membership subscriptions keep charging them until you cancel each one. Stan's cancellation article says this in so many words.

Does Stan Store handle sales tax?

Stan does not act as merchant of record. It lets you switch on automatic tax calculation through Stripe Tax if Stripe is connected and you are based in the US, Canada, the UK, Australia, New Zealand, Switzerland, Norway or the EU.

Per Stan's tax help article, Stripe then collects tax only in regions where you have registered, and the registrations, filings and remittance are yours.

That puts Stan in the same position as Framekit, whose store also runs on the seller's own Stripe account with the seller as merchant of record.

It is the opposite of Gumroad, which has been merchant of record for all sales since 1 January 2025 and remits tax for you.

If you sell to buyers in the EU and do not want to register for VAT, that difference matters more than any number in the tables above; our guide on whether you need a merchant of record walks through when it does.

Stan Store Alternatives, Priced the Same Way

The five alternatives below are the ones people most often weigh against Stan Store pricing, and each is priced here on the same $25 pack at the same three volumes so the comparison is like for like rather than plan name against plan name.

For a longer ranked list with ten options, see our Stan Store alternatives guide. For the closest head-to-head on features, Beacons vs Stan Store goes plan by plan.

Framekit

Framekit is an AI website builder that also sells digital files from the portfolio site it builds, so a photographer's presets or a colourist's LUTs sit on the same domain as the work that sells them.

It is the alternative for creators whose buyers arrive from Google, a client referral or a portfolio link rather than only from a bio link.

The fee is where it differs from Stan most.

Framekit's store takes 5% on the Free and Starter plans, 3% on Pro ($19 a month) and 0% on Business ($39 a month, or $31 a month billed yearly), always on the post-discount price, with Stripe processing on top.

Checkout runs on your own Stripe account through Stripe Connect direct charges, which makes you the merchant of record: VAT and sales tax are yours to handle, exactly as on Stan.

What you get for Business's extra $10 a month over Stan Creator is not store features.

It is a full portfolio website on your own domain, client galleries, frame-accurate video review for client cuts, Slides for decks and treatments, and 2TB of storage shared across all of it.

Every product gets a direct buy link you can put in a bio, files are delivered the moment the payment clears, and buyers can come back for them later.

Where it loses to Stan is plain: no courses, no bookings, no memberships or subscriptions, no email marketing sends, no upsells or funnels and no affiliate program. Discount codes need Pro. If your business is a coaching call and a monthly community, Framekit cannot run it.

Verdict: the cheapest option in this guide below $580 a month on the Free plan, $10 dearer than Stan Creator at the top on Business, and the only one here that is also your website.

Beacons

Beacons is Stan's most direct rival: a link-in-bio page with a store, media kit, email and invoicing built for creators who make money from brand deals as well as products.

Its pricing help article lists four plans. Free and Creator ($10 a month or $100 a year) both charge a 9% seller fee.

Creator Plus is $30 a month or $300 a year with 0%, and Creator Max is $90 a month or $900 a year.

Creator Plus costs the same $300 a year as Stan Creator and includes a custom domain for the link-in-bio page and store URLs, which Stan does not offer.

The catch is the lower tiers: 9% on $900 of sales is $81, so a Beacons seller on Free should move to Creator Plus at about $333 a month in sales, and one on Creator at about $222.

Sponsorship-heavy creators get more from Beacons' media kit and invoicing than from anything on Stan's Creator plan.

Gumroad

Gumroad charges nothing monthly and takes a percentage instead. Its pricing page lists 10% + 50 cents per direct sale and 30% when a new buyer finds you through the Discover marketplace.

Its fees help article adds a detail most comparisons miss: card processing of 2.9% + 30 cents comes on top of the 10% for direct sales, while the 30% Discover fee already includes it.

On our pack that is $3.00 to Gumroad and $1.03 to processing per direct sale, a combined 16.1%. Gumroad is also merchant of record, which is the one thing Stan cannot match at any price.

Above $20,000 of paid sales in a calendar month, direct sales drop to 5% + 50 cents for the rest of that month. For everyone else it becomes the most expensive option here past about $240 a month. Already there and feeling the 10%?

Our Gumroad fees breakdown runs the numbers at four sizes.

Payhip

Payhip is a store builder for digital products with a free plan that charges 5%, a Plus plan at $29 a month that drops it to 2%, and Pro at $99 a month for 0%, per its billing help page.

Every plan includes all features; the plan only buys a lower fee.

That makes Payhip the cleanest answer for a creator below Stan's break-even: $7.50 on $150 instead of $29. Its awkward zone is the middle.

Plus at $29 and 2% costs $47 on $900, more than the free plan's $45, so Plus only pays once you pass $967 a month, and Pro only beats Plus above $3,500.

Linktree

Linktree is the default link page, and it now sells digital products from it.

Its pricing page, which served euro prices when we read it in September 2026, lists Starter at 4.50 EUR a month billed yearly and Pro at 10.50 EUR, both with a 9% seller fee on products, and Premium at 27.50 EUR billed yearly with 0% seller fees.

Pro and Premium carry a 7-day trial.

Linktree is the right choice when selling is a side feature of a link page that already does its job.

As a primary store, 9% on the lower tiers is the highest percentage here outside Gumroad, and Premium costs about what Stan does without Stan's courses and bookings.

Our link-in-bio comparison covers the rest of that category.

Should You Pay for Stan Store? A Decision Path

Answer these questions in order and stop at the first one that settles it, because the earlier questions are about what your business needs to run at all and the later ones only decide which plan or which rival is cheaper once the needs are met.

1. Do you sell courses, coaching calls, memberships or a paid community? If yes, Stan Creator is a strong fit and the price question is secondary: few rivals put all four in a $29 plan. Continue only if you also want to compare Beacons Creator Plus. If no, go to question 2.
2. Do you sell less than about $580 a month? If yes, a 5% platform costs less than $29 flat: Payhip's free plan if you want a standalone store, Framekit's Free plan if you also want a portfolio site. Use Stan's 14-day trial only if you expect to cross $580 soon. If no, go to question 3.
3. Do most buyers reach you from a portfolio, Google or client referrals rather than a bio link? If yes, the store should live on a domain you own. Stan cannot connect a custom domain; Framekit Business puts a 0% store on your own site for $10 a month more than Stan Creator. If no, go to question 4.
4. Do you sell to buyers abroad and want no tax registrations at all? If yes, only a merchant of record removes that work, which here means Gumroad, at 10% + 50 cents plus processing. Stan and Framekit both leave registration and filing with you; check how any other platform you shortlist handles it. If no, go to question 5.
5. Would you use at least two of email flows, upsells, discount codes and affiliates next month? If yes, Creator Pro's extra $70 a month (or $54 on annual billing) is likely to pay for itself. If no, stay on Creator at $29, or $300 a year once you are sure you will stay.

Frequently Asked Questions

How much does Stan Store cost per month in 2026?

Stan Store costs $29 a month on the Creator plan and $99 a month on Creator Pro. Billed yearly, Creator is $300 (about $25 a month) and Creator Pro is $948 (about $79 a month).

Both plans charge a 0% platform fee on sales, but Stripe or PayPal processing still applies, which for a US card sale is 2.9% + 30 cents. There is a 14-day free trial and no free plan.

Does Stan Store have a free plan?

Stan Store does not have a free plan in 2026. Its help centre says affiliate-only accounts are sometimes mistaken for a free store but cannot sell products.

The only free option is the 14-day trial, during which you can connect Stripe or PayPal and make real sales. After the trial, selling requires Creator at $29 a month or Creator Pro at $99.

Does Stan Store take a percentage of sales?

Stan Store takes no percentage of sales on either plan; its help centre says Stan earns 0% from transactions. You still pay the payment processor.

For a US creator on Stripe that is 2.9% + 30 cents per card sale, 1.5% more when the buyer is abroad, and a payout fee of 0.25% + 25 cents, with a $1 minimum, every time you cash out. PayPal sales cost 3.49% plus a fixed fee.

What is the Stan Store payout fee?

Stan Store's help centre lists a Stripe payout fee of 0.25% + 25 cents per cash-out for US creators, with a $1 minimum, plus 1% when the product is priced in a currency other than your Stripe account's.

Cash-outs must be at least $10 and take your whole available balance. On a $143.85 monthly cash-out the fee is $1; cashing out weekly on the same sales costs about $4.33 a month.

Is Stan Creator Pro worth $99 a month?

Stan Creator Pro is worth $99 a month when it replaces a paid email platform or when its upsells and order bumps add around five $15 sales a month, which covers the $70 difference from Creator.

It adds no extra selling capacity; both plans allow unlimited products. On annual billing the gap is $648 a year, or $54 a month. If you would not use email flows, upsells, discount codes or affiliates next month, stay on Creator.

At what sales level is Stan Store cheaper than a 5% fee?

Stan Store Creator becomes cheaper than a 5% platform fee at $580 a month in sales on monthly billing, because 5% of $580 is $29. On annual billing, at $25 a month, the line is $500.

Against Framekit's Pro plan ($19 plus 3%), Stan Creator is cheaper above about $333 a month.

Stan is never cheaper than Framekit's Free plan below $580, and it is $10 a month cheaper than Framekit Business at any volume on subscription alone.

Can I use my own domain with Stan Store?

Stan Store cannot connect a custom domain in 2026; its help centre says your store stays at stan.store/yourusername and suggests a forwarding rule at your domain registrar instead.

Visitors are redirected to the Stan address rather than staying on your domain, and Stan also offers no built-in way to embed the store inside an existing website. Beacons Creator Plus and Framekit's paid plans both support a custom domain.

Does Stan Store charge sales tax or act as merchant of record?

Stan Store is not a merchant of record.

It can calculate and collect sales tax or VAT through Stripe Tax for creators in the US, Canada, the UK, Australia, New Zealand, Switzerland, Norway and the EU, but only in regions where you have registered.

Registration, filing and remittance stay with you. Gumroad is the main alternative that acts as merchant of record and remits tax on your behalf.

Does Stan Store refund fees when I refund a customer?

Stan Store charges no platform fee, so there is nothing of Stan's to refund, but Stripe keeps its processing fee.

Stan's help centre gives the example of a $50 sale with $2 in Stripe fees: refunding the buyer removes the full $50 from your balance, not the $48 you received. On a $25 preset pack, each refund costs $1.03 on top of the lost sale.

Is Stan Store worth it for photographers selling presets?

Stan Store is worth it for photographers selling presets only at volume or when presets sit alongside coaching or courses. A $12 preset needs 49 sales a month before $29 flat beats a 5% fee, and a $25 pack needs 24.

Photographers whose buyers come from a portfolio site usually do better with a store on their own domain; see our comparison of zero-commission selling platforms for flat-fee options.

Final Verdict

Stan Store pricing is honest: $29 or $99 a month, no cut, and the processing fees Stan lists openly on its own help pages. What the headline hides is the shape of the price.

A flat $29 costs a creator selling $150 a month 24% of revenue all-in and one selling $4,000 about 5%, so Stan is excellent value for an established seller and a poor one for a beginner.

The payout fee, the $1 cash-out minimum and the missing discount codes on Creator are small, but they are real and worth knowing before the trial ends.

Pick Stan Creator if you sell more than about $580 a month from a bio link, or if courses, bookings and memberships are part of what you sell. Pick Creator Pro only when email flows or upsells have a specific job.

Below $580, Payhip's free plan is cheaper; at the same $300 a year, Beacons Creator Plus adds a custom domain.

Where Framekit losesFramekit is not for creators whose income is coaching, courses, memberships or a paid community, because it has none of those, and at $900 a month Stan Creator is cheaper than every Framekit plan.

Framekit is the better fit when the store belongs on a portfolio website you own, when you also deliver client galleries or video cuts, and below $580 a month, where its Free plan costs less than Stan Creator.

Related reading: what Stripe itself charges in our Stripe fees for creators guide, the full Stan Store alternatives ranking, Beacons vs Stan Store plan by plan, and our breakdown of Gumroad's fees.

Deciding between the two most common creator checkouts? Read Stan Store vs Gumroad, or skip the platform layer with how to sell digital products with Stripe.