Who builds Framekit, who owns it, and how it relates to Digisell.
Framekit is an AI website builder for creative professionals. Photographers, filmmakers, designers and studios use it to build a site, deliver client galleries, collect timestamped video review notes, send pitch decks and sell their work, all from one place instead of four subscriptions stitched together.
Two of us build it.
Co-founder & CEO
“A site that looks designed, not assembled.”
Runs product and growth. Photographer and videographer before this, which is why Framekit is built around the work creatives actually deliver: portfolios, client galleries, review links and decks.
LinkedIn →
Co-founder & CTO
“Describe the page. Get the page.”
Leads engineering. Built the AI builder, the editor, the hosting layer and the store, and keeps the whole thing shipping on a two-person team.
LinkedIn →Framekit is owned and operated by Digisell Hub Ltd, a company registered in Cyprus, Registration No. HE 488404, at Padeias 28, Larnaca, Cyprus. The same company owns Digisell. Nicholas Nicolaou and Anatoly Pashias are the founders and sole shareholders, and the product has been written in-house by the two of them from the start.
Framekit is the renamed continuation of Digisell, not a separate or resold product. Same company, same codebase, same team, same customers. The rename happened in July 2025.
On lifetime deals under the Digisell name: we sold a one-time “Pro Lifetime” plan directly on our own site, as a time-limited offer, never through a deals marketplace. The last window closed in March 2026 and it has not been on sale since.
Customers who bought under the Digisell name: everyone who bought before the rename keeps the same account, the same plan and the same support. Lifetime holders keep lifetime access; the tier stays in the product to serve them even though it is no longer sold.
Framekit's own source code is proprietary. It is built on open source, and the licence and copyright notice of every package we bundle is reproduced in full on our third-party licences page.
Partnerships, press, anything else: info@framekit.ai